The Canadian
actress and personality will represent the Canadian beauty brand
Toronto, ON –
Canadian beauty brand Annabelle® Cosmetics is proud to announce the new brand
ambassador for the Canadian market: actress and personality Shenae
Grimes-Beech. The beloved Toronto-born television and film personality becomes
the latest brand ambassador for the cosmetics brand, well known for its wide
selection of colourful eyeliners and lipliners. “I am really excited to partner
with Annabelle®. The brand’s esthetic is perfect for me as well”, enthused
Grimes-Beech.
Currently a
lifestyle blogger for her website Two Halves, a collaboration with husband Josh
Beech, she began her career as an actress starring in hit television shows such
as Degrassi: The Next Generation and eventually landing the coveted lead role
in 90210. Always passionate about fashion, Grimes-Beech has made headlines for
her unique personal style, featured often in fashion magazines and photographed
on countless red carpets.
“We are very
excited to introduce Shenae as an Annabelle® brand ambassador,” said François
Lafortune, Vice-President Marketing for Groupe Marcelle Inc. “With her vibrant
personality and great fashion sense, Shenae personifies exactly what the
Annabelle® Cosmetics brand stands for. We are thrilled to have a strong and
talented young woman to represent it.”
Named “one of
the world's most beautiful people without makeup” in 2009 by People magazine,
Grimes-Beech is naturally beautiful, but feels most like herself wearing liquid
eyeliner and lipstick. Like Annabelle®, she is always on the lookout for the
latest makeup trends, but is not afraid of following her own beauty rules and
sticking to a classic and effortless beauty routine. “Be confident and never
apologize for being yourself,” said Grimes-Beech.
A Canadian
ambassador for Annabelle®
With every relationship
the brand develops, the goal is to stay true to itself and to associate with a
spokesperson that embodies the brand’s value and heritage.
“Shenae and
Annabelle® share many great characteristics: Canadian roots, a youthful and
trendy flair for fashion, an eclectic yet feminine look,” declared Nathalie
Bouchard, Marketing Director, Annabelle® Cosmetics. “We are confident that
young Canadian women will connect with the brand’s new ambassador. The
partnership is a match made in heaven that feels very organic.”
As for what
Shanae had to say in regards to her partnership with Annabelle, “I am really
excited to partner with Annabelle. The brand’s esthetic is perfect for me as
well.”
Annabelle®’s
energy is greatly symbolized in Shenae’s contagious smile and her signature
peace sign and ‘tongue out’ pose. “For me, the brand feels nostalgic in a way -
I’ve grown up with it, and still buy it today. I’m super proud to be affiliated
with a big piece of home,” adds the actress.
Take a peek
at this NEW formula by Shanae Grimes-Beech!
BIGSHOW Lip Shine
is a creamy, non-sticky, luxurious lip gloss that consists of light reflecting
sparkles, which gives your lips an ultra-shining star quality. It contains grape seed oil, Omega-6 and
Vitamin E to keep your lips smooth and supple. Plus, it is infused with
anti-oxidants to hydrate your lips, just so your lips feel baby soft. BIGSHOW
Lip Shine is available in a variety of finishes from natural shimmery sheer to
party-ready sparkling semi-sheer. This formula is paraben-free and perfume-free.
For More Information: www.annabelle.ca
do you feel fabulous today?
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