Thursday, February 26, 2015

What's New: Smashbox: Double Exposure Palette

“I love that this palette was inspired by a real photography technique called

‘multiple exposure.’ It’s when the camera shutter opens more than once to expose the film several times during a shot. You end up capturing a sequence that shows how a moment transforms—it’s really powerful. This palette is all about that power of transformation.” 
—Davis Factor, Smashbox Founder and Photographer

Think of it as the palette of possibilities. With shadows that transform when activated with water, our latest innovation is all about mixing it up. Each shadow changes in one of four ways when wet—amps up vibrancy, gets deeper, turns metallic or adds sparkle—so the possibilities really are endless. Go ahead. Experiment. Who do you want to be? Whether you’re feeling demure or dramatic or something else entirely, transform yourself with this must-have for self-expression.

State-of-the-art coated pigments make the magic happen. This coating technology creates multiple effects when wet, allowing the shadows to transform in one of four ways. So 14 shadows actually become 28 shades—all in just one palette.

•    14 shadows that become 28—just activate with water!
•    Each shadow transforms in 1 of 4 ways, thanks to coated pigments that create multiple effects when wet
•    Shadows won’t glaze over 

•    #SHAPEMATTERS insert with how-to’s for 6 eye shapes
•    Special double-ended brush 
Domed side: Absorbs just the right amount of water for impactful color
Angled side: Creates a precise line when wet, a diffused line when dry
•    BONUS! Full Exposure Mascara sample 

For more information, visit: 

do you feel fabulous today? 

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